Coravin Gift Edition Packaging - Chinese New Year

This project was to create a gift edition package design for the Coravin Six+ product. The gift theme is to celebrate the Chinese New Year for 2023, being the year of the rabbit. The design was inspired by many traditional and authentic visuals such as the red envelope which is a gifting tradition signifying good luck and Fai chun which is a traditional decoration that is typically seen as a banner or flag around the holiday. From these inspiration, the patterns and line work treatments were developed for the design to fit in the premium gifting space.