Graphiti Website & Rebrand

This project marked the redesign of Graphiti’s website, a full-service design agency based in Seattle, where I worked for two years. More than just a site overhaul, this redesign became the foundation for Graphiti’s rebrand, influencing everything from pitch decks to external brand materials.

The design concept, which was developed collaboratively with fellow designers, aimed to fuse Graphiti’s scrappy, bold creativity with a timeless appreciation for design fundamentals. This balance was achieved through a combination of expressive, hand-drawn brush strokes and confident, in-your-face messaging, counterbalanced by the classic Helvetica type family. Supporting elements, such as graffiti-inspired spray textures, delicate line work, and abstract technical icons, were layered in to further reinforce this visual identity. With all these design elements in place, the website was structured as a continuous storytelling journey, using a modern, seamless scrolling experience to guide visitors through Graphiti’s brand story in an engaging and intuitive way.

One of the key component of the rebrand , which I solely developed, was the icon system representing Graphiti’s five core values: Agility, Direct Connection, Cross-Pollination, Brand Truth, and Seamless Partnership. Rather than relying on purely representational iconography, I explored abstract interpretations that captured the essence of each value. The final icons, built from basic geometric shapes, reference the classic elegance of design while incorporating spray textures that embody Graphiti’s modern, boundary-pushing creativity.

The redesign not only elevated Graphiti’s digital presence but also set the tone for a cohesive brand identity, strengthening its visual and strategic impact across all touchpoints.

www.graphiti.com