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iRobot Packaging
Packaging Design Concepting \ Photography Concepting \ Final Design Creation
This project was the re-design of the full packaging line for iRobot, which included the full range of vacuuming and mopping robots. The launch of the new S9 Roomba is what initiated this re-design with iRobot wanting a new look on shelf.
The design intent for S9 was to have it stand out from competitors and existing Roomba packaging with the idea to visually communicate that this product is the top of the line, most premium vacuuming robot in the market. The direction was to keep the layout very simple and allow the aesthetic look that the new robot to be what pulls consumers in. The chosen concept features beautiful heroic photo of the robot on a sea of black with spotlight lighting as if it is emerging for the first time to the world. It was important for the lighting on the robot to enhance the new square front and UI features of the robot that set it apart from the rest.
We then used this same photo concept and angle to apply to the rest of the vacuuming and mopping product packaging across the whole line. Each robot has unique features and aesthetic interest in which we highlighted with very specific lighting effects to help differentiate all each level of robot amongst iRobot's full offering.
