Keurig Kold Brochure

In 2016 Keurig tried their hand in the cold drink market and developed a soda based pod system machine. In attempt to help promote and better sell this new product they wanted an in store brochure that explained the technology and presented the features of the machine. I was tasked with this design and decided to create a double gate fold to achieve their goals for this brochure. In my mind, in addition to its function, a big part of the appeal and benefit of this machine is the aesthetic look of it sitting on your counter. This is why I put a large beauty shot of the machine on the cover and inside fold. As you open the second fold it shows you a peak of the inside of the machine at the same angle from the previous fold. This is to present the technology within in a visually appealing way and help connect the information of the features to the internal parts. The rest of the layout and typography design look of the brochure was intended to adhere to their brand guidelines look and feel.

The machine didn't end up in the market too long as it seemed to be shadowed by Soda Stream™ and its price wasn't something people where willing to spend. It was told to me later that this failure had nothing to do with the brochure I designed.