Kingsley Park Logo

Kingsley Park is a new brand for outdoor decor. I helped out on the ideation and concept phase for the logo. The goal for this logo was to develop a uniquely striking mark that can one day stand on it own on product, as a recognizable representation of this brand. My concept (below) uses an illustrated mark of the King Bird holding a key, as a metaphor for this brand unlocking the solutions for all your home decor needs. The simple line work style and san-serif modern font were intended to make the brand stand strong off on product.