Magic Bullet Logo

This project was to re-design of the logo for Magic Bullet. The objective was to modernize the logo while still maintaining some visual cues from the original to retain brand awareness with consumers. The type faces where updated with modern fonts but they were carefully chosen to subtly nod back at the original logo's characteristics. I updated the 'swirl' mark by using existing logo's traits and simplified it by defining shapes to create a new clean swirl that can stand with the type or on its own to represent the brand.